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SEO (Search Engine Optimisation) is the name given to activity that attempts to improve search engine rankings.

In simple terms, you can have an excellent website, but if it does not appear relatively high on the search results for relevant terms, you may be wasting your time and money.

Googleâ„¢ search results display links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.